hopon campaign gallery
Roomzzz
NIC Services Group Franchise
Best Western Hotel - Monk Bar - York (Martin House Hospice Publicity Shoot)
Cyclesense - Wetherby Railway Cycle Path Opening
MTV - My Super Sweet Sixteen
Marks and Spencer
Requirements
Marks and Spencer had opened a new store in Leeds at the White Rose Centre and were looking for an innovative way of promoting the opening to shoppers arriving at the shopping Centre.
Solution
We supplied 2 pedicabs as these vehicles are not commonly used in this area so they created a real buzz in the shopping centre and generated a lot of interest. The pedicab riders chatted with members of the public about the product range available in-store which gave an interactive feel to the campaign. These vehicles also gave the added advantage of being able to give interested members of the public a lift to the store, which had a direct influence on footfall and made for a more enjoyable shopping experience.
Outcome
The Marks and Spencer staff loved the pedicabs and really got into the swing of the promotion giving the riders very positive feedback.
